Dr. Hoffmann is dean of the Jandoli School of Communication and an entrepreneur. She is the owner of Wild Mountain Botanicals, LLC.
She received her doctorate and master’s degrees in communication from the State University of New York at Buffalo and her Bachelor of Science degree from St. Bonaventure University. Her research and teaching focus on conflict management, conflict resolution, and corporate communication and strategy. Prior to going into academia, Dr. Hoffmann worked as corporate communications manager for The CRS Companies and in creative services for Catholic Health.
She has taught courses in Business Writing, Marketing Communication Research, Organizational Structure and Behavior, Communication and Influencing Skills, Public Relations, Communication in Conflict, and Leading Change. She has also developed courses and certificate programs in Health Communication and Health Leadership. Additionally, she oversaw independent study projects in Communication Research Methods and an MBA Special Topics course in Sustainable Community Development.
As an entrepreneur, Dr. Hoffmann is interested in the use of social media and other digital tools in helping small businesses succeed. Notably, how do Square, Facebook, Pinterest, company websites and other social media/digital tools help to leverage small businesses in a global economy.